As a makeup artist with 10 years of experience, this client has established herself as a professional in the industry, specializing in wedding, event, and photoshoot makeup. However, the client has noticed a stagnation in website traffic and has recognized the need for a website redesign to update the brand look and attract more visitors. The redesign could potentially help the client reach a wider audience and increase her business opportunities.
Challenges
Since it's a business offering services my client wanted to include all the contact information on the top of the home page. The information like physical address, email link, social media links, and booking button had to be visible right away to provide a better user experience. For the best recognition and SEO purposes an optimized heading and subheading had to be aligned along with the hero image. Although a desktop version of a website has plenty of space to develop, a mobile version has screen size limitations. For the best user experience and mobile-first design, all these requirements were accomplished by using proper font sizing, and space between elements.
